You should have a website redesign if you want to increase your sales. If you don’t have a website, then you’re missing out on potential customers. You may think that you don’t need a website because you already have a business card, but having a website is much easier than just having a business card. A website gives you a platform to promote your products and services. Customers can find your company online and they will know about your business before they even call you. Having a website also helps attract more clients because people can easily find your company online.

But if you already have a website, it is hard to admit that your website is ugly, isn’t performing or not getting enough traffic and conversions. Is it time for a website redesign? If your small business website is struggling to breathe, check out these 10 clues it’s time for a website redesign. A website redesign may be just what the doctor ordered to improve graphics, content, sales and search engine rank.

Over time, small business websites start to show their age. To stay on top of your game, you need to take an active role in reviewing your website’s graphics, content and technology on a regular basis. So, is it time for a website redesign? The 10 signs listed below are solid indicators that your small business website requires a serious website redesign.

10 Reasons why you need a website redesign

1. If your small business website is badly outdated, it’s time for a website redesign.

If your small business website hasn’t been cleaned in years, it’s time for a website redesign. Websites must be updated on a regular basis in order to remain relevant. So, if you haven’t updated your site in the previous several years with fresh product pictures, service information, graphics, photos, and other material, you should redesign it.

2. If you are constantly trying hard to keep up with your competition

Just because you aren’t familiar with the internet doesn’t imply your clients aren’t. It is essential that your website delivers relevant material that is constantly updated and distinguishes you from the competition. Examine the information, aesthetics, and branding on your rivals’ websites. Is your website at the top of the search results? If your small business website does not stand out and brand your company, it is time to remodel it.

3. Is your website presenting a consistent brand image that positions your company as the solution?

For many small business owners, their website is the first impression their customers get from them. It is critical that you provide a powerful visual image with which clients can relate. Play on your audience’s emotional needs, ambitions, and objectives. A poor small business website or template site will damage your reputation. If your website requires a brand image refresh, you should redesign it.

4. Are you using a website template? If so, then a website redesign is a must

Sure, free and low-priced website themes might save you money up front, but they can cost you a lot in the long run. Small business websites created with free website builders must be redesigned. These websites will severely undermine your reputation and professionalism. Web design improvements have surpassed these templates and rendered them outdated. If you’re still using a beginner website or a free website template, it’s time to redesign your website.

5. Can your small business website expand along with your business? Is your website limiting your internet presence?

Every time you need to add new material to your website, does it give you a big headache? You need to remodel your website if you need to make significant changes to accommodate small website upgrades. With no technical knowledge, small company owners may now manage their website more easily than ever thanks to new technologies. When redesigning your website, ask with your web designer about the use of a content management system, such as WordPress.

6. If your website’s content is very old

Customers won’t be interested in reading your website material if it is seriously out of date and irrelevant. Also unpopular with search engines! The bulk of your small business website’s material being out-of-date is a clear sign that you need to update your website.

7. Is your small business website built like a catacomb? If yes, it’s time for a website redesign.

We all hate the moment when we realize we don’t know where we are. The same holds true when it comes to your website. The same is true in regards to your website. Redesigning your website is necessary if clients can’t quickly and easily locate what they’re looking for. In contrast to the real world, if a potential customer leaves your website because they got lost, they’ll go with their money and never return.

8. If your website doesn’t perform or resize well on mobile

Mobile devices are becoming increasingly popular among people who use them to browse the Internet. The number of users is increasing each year. In 2022,  mobile devices generates more than 60% of global website traffic. A responsive website is designed to work on any device, whether it’s a desktop computer, laptop, tablet, or smartphone. When someone visits your site on their phone, they’ll see the same information as when they visit your site on their desktop. The difference is that everything will fit the screen size of their device, so it is very important to have a good mobile responsive website.

9. Your website is slow

Your business may be considerably impacted by how quickly your website loads. According to recent studies, websites that take longer than three seconds to load would lose roughly 40% of internet searches. User experience and website conversions may be impacted by this. Additionally, poor load speeds will harm a website’s position in search results. It is a good idea to test your website’s load times at least once a year to make sure there are no concerns for users using mobile devices.

10. Your website’s user experience is poor

A successful website must have a positive user experience (UX). Although it sounds easy in principle, many websites fall short in practice. The user must have simple navigation, worthwhile and compelling information, and obvious calls to action while also enjoying clear, aesthetically attractive layouts and on-brand design components in order to have a fantastic experience.

If you’re interested in redesigning your website and want to grow your business, get more traffic and conversion, contact us right now at DorciaWeb.ca